{"title":"Scelti per Te","description":"","products":[{"product_id":"cleansing-4","title":"NEW Cleansing 4","description":"\u003cp\u003e CLEANSING 4 is our multifunctional cleansing cream to simplify your routine without sacrificing effectiveness. Four actions in a single product: it cleanses the face, removes makeup, removes eye makeup without burning, and becomes a hydrating mask.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-gentle cleansing complex - removes makeup and impurities while respecting sensitive skin\n \u003cbr\u003eNourishing plant butters - keep skin supple during and after cleansing\n\u003cbr\u003e Gradual-release hydrating actives - deeply nourish when used as a mask\u003c\/p\u003e\n\n\n\u003cp\u003e Creamy texture that melts on contact with the skin.\n\u003cbr\u003e Ophthalmically tested: safe for even the most delicate eye area.\n\u003cbr\u003e Massage onto face and eyes, rinse with warm water. It transforms into a silky emulsion that removes makeup without rubbing, as well as SPF sunscreen. For an intensive mask effect: leave on for 5 minutes on cleansed skin. Ideal as the first step in a double cleansing routine with Muta Mousse, or alone for a thorough and gentle cleanse. The evolution of cleansing milk: richer, more nourishing, more versatile. Formula with 97% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780721536,"sku":"SQ0387430","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/cleansing-4.png?v=1770025595"},{"product_id":"shake-to-be-make-up-remover","title":"Shake to be - makeup remover ","description":"\u003cdiv class=\"otw-sc-toggle\"\u003e\n\n\u003cdiv class=\"toggle-content\"\u003e\n\n\u003cp\u003e A two-phase makeup remover for eyes and lips, with jojoba seed oil. Simplicity is my strength and effectiveness. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"otw-sc-toggle\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"otw-sc-toggle\"\u003e\n\n\u003cdiv class=\"toggle-content\"\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780754304,"sku":"SQ1594700","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Shake_to_Be.jpg?v=1756733343"},{"product_id":"exfoliating-serum","title":"Exfoliating Serum","description":"\u003cp\u003eEXFOLIATING SERUM is our exfoliant for eliminating dead skin cells and reawakening natural radiance. A treatment that deeply purifies without stripping, even for sensitive skin.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Mandelic acid - gentle and uniform exfoliating action\n\u003cbr\u003e AHA Complex - Cellular Renewal and Oxygenation\n\u003cbr\u003e Pool of purifying active ingredients - combats blemishes and blackheads\u003c\/p\u003e\n\n\n\u003cp\u003e Fluid gel texture that activates on contact with the skin, without abrasive granules.\n\u003cbr\u003e Apply a small amount to clean, dry skin and massage in with circular motions. It absorbs quickly, leaving skin instantly smoother and more radiant. Ideal for dull skin, those with enlarged pores, or those prone to blemishes.\n\u003cbr\u003e Fruit acids work by chemical affinity, not abrasion. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780787072,"sku":"SQ0214002","price":32.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Exfoliating_SITO.jpg?v=1756733345"},{"product_id":"muta-mousse","title":"Muta Mousse","description":"\u003cp\u003eMUTA MOUSSE is our universal cleansing mousse that purifies and soothes in a single step. A formula that adapts to every need: purifying for combination skin, calming for sensitive skin.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Azulene from chamomile - soothing and rebalancing action with a characteristic blue color\n\u003cbr\u003e Gentle plant-based surfactants - effective cleaning without drying out\n\u003cbr\u003e Moisturizing complex - keeps skin soft after rinsing\u003c\/p\u003e\n\n\n\u003cp\u003e A soft texture that transforms into a creamy cloud. A delicious pear and magnolia scent, hypoallergenic.\n\u003cbr\u003e Massage a small amount onto a damp face using circular motions. It rinses easily, leaving skin clean but comfortable, never dry. Ideal for all skin types: it removes impurities from combination skin and respects the sensitivity of reactive skin.\n\u003cbr\u003e A single product for the whole family. Formulated with 96% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780819840,"sku":"SQ7281655","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/muta-mousse-1.png?v=1770125689"},{"product_id":"point-sos-brufoli-punti-neri-impurita","title":"Point sos - PIMPLES, BLACKHEADS, IMPURITIES","description":"\u003cp\u003ePOINT SOS is our precision roll-on for targeted treatment of pimples and blemishes. Its formula works on two fronts: it deeply purifies and calms inflammation without drying out the surrounding area.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Salicylic acid - penetrates the pore and dissolves excess sebum that causes pimples\n\u003cbr\u003e Glycolic acid - removes dead skin cells that clog pores\n\u003cbr\u003e Organic calendula mother tincture - soothes redness and calms irritation\u003c\/p\u003e\n\n\n\u003cp\u003e Roll-on applicator that releases the right amount of product directly onto the imperfection.\n\u003cbr\u003e Apply directly to the pimple after cleansing. It absorbs, creating an invisible film that works day and night. It's non-greasy and non-staining, and you can apply makeup over it. Ideal for spot treatments on occasional pimples or areas prone to blemishes. Targeted action without being harsh: acids purify while calendula protects the skin from irritation. Formulated with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780950912,"sku":"SQ2366212","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/point-sos-1.png?v=1777043672"},{"product_id":"niacinamide-melaleuca-11","title":"SUPERHERO Niacinamide + Melaleuca 11%","description":"\u003cp\u003eNIACINAMIDE + MELALEUCA is our concentrated booster for rebalancing overly sebum-producing skin. A pure concentrate that transforms any cream into a professional treatment for blemish-prone skin.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e 10% pure niacinamide - vitamin B3 that regulates sebum production and minimizes visible pores\n\u003cbr\u003e Australian Tea Tree Extract - naturally cleanses without drying\n\u003cbr\u003e Rebalancing complex - maintains the right level of hydration\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-light watery texture that doesn't weigh down.\n\u003cbr\u003e Add 3-6 drops to your usual serum or cream, preferably in the evening. It blends perfectly without leaving any residue. After a few days, skin appears firmer and more even, with pores less visible. Ideal for areas prone to shine and imperfections: T-zone, chin, hairline.\n\u003cbr\u003e Normalizes skin without stripping it. Pure niacinamide works deeply, while tea tree oil keeps skin purified. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781016448,"sku":"SQ4338247","price":14.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/niacinamide-melaleuca.png?v=1776761168"},{"product_id":"acido-glicolico-acido-mandelico-11","title":"SUPERHERO Glycolic Acid + Mandelic Acid 11%","description":"\u003cp\u003eAs time passes, cell renewal slows from 28 to 40-50 days. Dead cells accumulate, making skin dull, wrinkles more visible, and dark spots more pronounced. Regular treatments are no longer enough to restore radiance. GLYCOLIC ACID + MANDELIC ACID is formulated to accelerate skin renewal, using two fruit acids with different molecular sizes. The smaller glycolic acid works deeply, while the larger and more delicate mandelic acid refines the surface. Together, they create a progressive exfoliation without irritation.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\u003cp\u003e Glycolic acid from sugar cane - removes dead cells and stimulates collagen production\n\u003cbr\u003e Mandelic acid from bitter almonds - gently smoothes and lightens blemishes\n\u003cbr\u003e Protective moisturizing complex - prevents dryness during exfoliation\n\u003cbr\u003e Fluid texture that instantly enhances any treatment. Add 3-6 drops to your night cream once or twice a week. The next morning, skin appears renewed: smoother, brighter, and more even. Formula with 93% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781049216,"sku":"SQ3267357","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/glycolic-mandelic.png?v=1776761129"},{"product_id":"vitamina-c-verbasco-3","title":"SUPERHERO Vitamin C + Mullein 3%","description":"\u003cp\u003eAfter 30, cell turnover slows and skin gradually loses its radiance. Dark spots become more visible, and the complexion appears dull and uneven. Regular products no longer seem to be enough. VITAMIN C + MULLEIN is formulated to reawaken skin's energy, using booster technology—concentrated drops that enhance any treatment. Unlike traditional serums, this concentrate mixes with your favorite cream or serum, customizing and enhancing your routine. Contains:\u003c\/p\u003e\n\n\u003cp\u003e Stabilized Vitamin C - brightens the complexion and evens out the skin tone while reducing dark spots.\n\u003cbr\u003e Organic Mullein Extract - a Mediterranean flower that enhances natural radiance.\n\u003cbr\u003e Antioxidant complex - protects against free radicals that cause aging\n\u003cbr\u003e Fluid texture that blends instantly with any product. Add 3-6 drops to your usual serum or cream, morning or evening. Transform any treatment into a customized illuminating concentrate. Formulated with 96% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781081984,"sku":"SQ3008454","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/vitamin-c.png?v=1776761201"},{"product_id":"retinolo-bakuchiol-2","title":"SUPERHERO Retinol + Bakuchiol 2%","description":"\u003cp\u003eAfter age 35, collagen production decreases by 1% each year. Wrinkles deepen, skin loses firmness, and the face appears less defined. Retinol is the most effective anti-aging ingredient, but it often proves too harsh. RETINOL + BAKUCHIOL is formulated to offer the benefits of retinol without causing the classic irritation. Bakuchiol is an Indian plant with the same regenerating effects as retinol, but more gentle. Together, they create a unique synergy: retinol works deeply while bakuchiol protects and soothes the surface.\n\u003cbr\u003e Contains:\n\u003cbr\u003e Encapsulated Retinol - stimulates the production of new collagen and reduces existing wrinkles\n\u003cbr\u003e Bakuchiol from Psoralea Corylifolia - the plant-based alternative to retinol that doubles the effectiveness without irritation\n\u003cbr\u003e Gradual release system - allows the skin to adapt gradually\n\u003cbr\u003e Silky texture that blends with any cream. The gradual protocol allows the skin to adjust: only twice a day for the first two weeks, then every evening. Upon awakening, skin appears renewed, smoother, and more radiant. Formula with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781376896,"sku":"SQ6854370","price":14.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/retinol-bakuchiol.png?v=1776761240"},{"product_id":"peptidi-ibisco-2","title":"SUPERHERO Peptides + Hibiscus 2%","description":"\u003cp\u003eAfter age 40, skin loses up to 30% of its support structure. Facial contours become less defined, cheeks lose fullness, and skin appears sagging. Targeted action is needed to rebuild density and firmness. PEPTIDES + HIBISCUS is formulated to firm skin from within, combining advanced biotechnology and African botanicals. Peptides are small proteins that \"talk\" to skin cells, directing them to produce more collagen and elastin. Hibiscus, known as \"botanical botox,\" contains natural substances that tighten and lift the surface. Contains:\u003c\/p\u003e\n\n\u003cp\u003e Latest generation biomimetic peptides - stimulate natural collagen production and firm the skin structure\n\u003cbr\u003e Concentrated African Hibiscus Extract - immediate and progressive tightening effect, like a natural facelift\n\u003cbr\u003e Redensifying complex - fills and plumps up sagging areas\n\u003cbr\u003e Liquid silk texture that melts into every treatment. Add 3-6 drops to your serum or cream, morning or evening. Skin becomes progressively firmer and more compact, and features appear more sculpted. Formula with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781442432,"sku":"SQ7402655","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peptide-hibiscus.png?v=1776761468"},{"product_id":"caffeina-centella-asiatica-11","title":"SUPERHERO Caffeine + Centella Asiatica 11%","description":"\u003cp\u003e CAFFEINE + CENTELLA ASIATICA is our revitalizing booster to erase signs of fatigue. This concentrate drains excess fluids and strengthens small blood vessels, restoring freshness to the face and eyes.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e 5% pure caffeine - stimulates microcirculation and reduces fluid retention that causes bags and swelling\n\u003cbr\u003e Gotu Kola from Madagascar - a longevity plant that repairs and strengthens fragile capillary walls.\n \u003cbr\u003eDecongestant complex - reduces swelling and heaviness\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-light fluid texture that instantly refreshes.\n\u003cbr\u003e Add 3-6 drops to your serum or cream, preferably in the morning, for an instant wake-up effect. It absorbs quickly, leaving skin firmer and eyes more open. Perfect with Magic Eye for the eye contour area or alone for the entire face when skin appears puffy and dull. Ideal after sleepless nights, travel, or stressful periods.\n\u003cbr\u003e It eliminates excess fluids while maintaining optimal hydration. Formulated with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781540736,"sku":"SQ4657078","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/caffeine-centella.png?v=1776761517"},{"product_id":"peeling-impure-acne","title":"Peeling Impure - acne","description":"\u003cp\u003eAcne-prone skin accumulates dead skin cells five times faster than normal skin. This creates a plug that traps sebum and bacteria in the pores, causing blackheads, pimples, and inflammation. Daily cleansers aren't enough to unclog deep pores.\n\u003cbr\u003e IMPURE ACNE PEEL is formulated to completely renew blemish-prone skin, using select acids that gently dissolve the bonds between accumulated dead cells. Unlike products with granules that can irritate acne lesions, this peel works by affinity: it dissolves only what needs to be removed, respecting healthy skin.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Purifying acid complex - dissolves dead skin cells and sebum that clog pores\n\u003cbr\u003e Natural soothing extracts - calm redness and prevent irritation during exfoliation\n\u003cbr\u003e Active plant antibacterial ingredients - create an environment unfavorable to bacterial proliferation\u003c\/p\u003e\n\n\n \u003cp\u003eA clear gel that activates on the skin. Apply to a clean face, leave on for 5-10 minutes, and rinse. You may feel a slight tingling sensation while applying. After rinsing, skin immediately appears smoother, cleaner, and more radiant. Formulated with 93% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782720384,"sku":"SQ1326306","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingimpure.jpg?v=1756733392"},{"product_id":"yes-purity","title":"MY MASK Yes Purity","description":"\u003cp\u003e YES PURITY is our rebalancing mask that says yes to clean skin and no to excess sebum. A creamy formula that combines two precious clays with purifying botanical extracts, for a treatment that absorbs impurities without drying out.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e French Green Clay - absorbs excess sebum and unclogs deep pores\n\u003cbr\u003e White kaolin clay - gently purifies and mattifies shiny areas\n\u003cbr\u003e Organic Italian Green Tea - natural antioxidant that calms redness and protects\n\u003cbr\u003e Organic Mediterranean sage - normalizes sebum production and refreshes\u003c\/p\u003e\n\n\n\u003cp\u003e Creamy texture that does not dry out completely, preserving comfort.\n \u003cbr\u003eApply a generous layer to a cleansed face, avoiding the eye area. Leave on for 10-15 minutes. As it sits, the clays work to absorb impurities and sebum, while the botanical extracts calm and rebalance. Rinse with warm water. Skin immediately appears cleaner, more matte, and fresh. Ideal once or twice a week to maintain skin balance.\n\u003cbr\u003e Absorbs only excess moisture, preserving essential hydration. Formulated with 96% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782916992,"sku":"SQ4620404","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/yespurity.jpg?v=1756733401"},{"product_id":"peeling-turn-over-tono-e-rigenerazione-cutanea","title":"Peeling Turn Over - skin tone and regeneration","description":"\u003cp\u003e Natural skin renewal slows with age: from 28 days at age 20 to 45-50 days after age 40. This accumulation of dead cells makes the complexion dull, accentuates wrinkles, and creates a barrier that prevents treatments from penetrating effectively. PEELING TURN-OVER is formulated to accelerate the natural renewal of all skin types, using a complex of calibrated fruit acids that gradually dissolve the bonds between old cells. Like a gentle eraser that erases dullness, it reveals the new, radiant skin beneath. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Mix of alpha-hydroxy acids from Mediterranean fruit - stimulate cell turnover and even out skin tone\n \u003cbr\u003eGentle, time-released acids - renew without irritating even sensitive skin\n\u003cbr\u003e Post-exfoliation regenerating complex - supports the skin during renewal\n\u003cbr\u003e A clear gel that transforms into an active veil. Apply to clean skin, leave on for 5-10 minutes, and rinse. A slight tingling sensation signals the renewing action. After rinsing, skin immediately appears fresher, smoother, and more radiant. Formulated with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783015296,"sku":"SQ4873074","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingturnover.jpg?v=1770118013"},{"product_id":"rescue-lotion-2-acido-salicilico","title":"Rescue lotion - 2% salicylic acid","description":"\u003cp\u003e An uneven texture with visible pores and small imperfections results from an uneven buildup of dead skin cells. Gentle daily exfoliation is the solution, but most exfoliating products dry out the skin, creating a vicious cycle of irritation and new blemishes.\n \u003cbr\u003eRESCUE LOTION is formulated to refine skin day after day, combining three technologies in one: 2% salicylic acid penetrates pores and cleanses them from within, AHA-rich fruit extracts smooth the surface, and urea maintains optimal hydration throughout. It's like a daily professional treatment, but as gentle as a caress.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Salicylic Acid 2% (BHA) - penetrates pores, dissolving impurities and reducing their visible size\n\u003cbr\u003e AHA cocktail from fruit extracts - smooths the surface and evens out the complexion\n\u003cbr\u003e Organic Urea - keeps skin hydrated and soft while the acids work their magic\u003c\/p\u003e\n\n\n\u003cp\u003e A fluid lotion that absorbs easily without leaving any residue. It doesn't rinse off: apply after cleansing and follow with the serum. The gradual protocol allows the skin to adapt: ​​start with 2-3 applications a week, then gradually increase to daily use in the evening. Formula with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783048064,"sku":"SQ4992651","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/rescue-1_d0aef95a-dd3f-49ad-b934-984250207a1f.png?v=1770125689"},{"product_id":"exfoliate","title":"MY MASK Exfoliate","description":"\u003cp\u003e EXFOLIATE is our regenerating gel mask to awaken skin's hidden radiance. A bi-weekly treatment that removes accumulated dead cells and fades blemishes, revealing instantly smoother, more radiant skin. Formulated with:\u003c\/p\u003e\n\n\n\u003cp\u003e Mandelic acid from bitter almonds - gently exfoliates and evens out skin tone, reducing discolorations\n\u003cbr\u003e Alpha-hydroxy acids from Mediterranean fruit extracts - oxygenate and renew the skin's surface\n\u003cbr\u003e Natural illuminating complex - restores vitality to dull and tired skin\n \u003cbr\u003eA clear, refreshing gel that doesn't dry out skin. Apply a thin layer to a cleansed face, leave on for 5-10 minutes, and rinse. Fruit acids gently dissolve dead skin cells while mandelic acid targets dark spots. When rinsed off, skin appears revitalized: brighter, smoother, with less visible pores. Ideal for 2-3 times a week to keep skin fresh and oxygenated. Gentle exfoliation: removes only the excess, preserving the protective barrier. Skin can breathe again. Formulated with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783080832,"sku":"SQ5673577","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/exfoliate.jpg?v=1756733409"},{"product_id":"peeling-photoaging-anti-aging","title":"Peeling Photoaging - anti-aging","description":"\u003cp\u003eSun exposure accumulates invisible damage for years: the skin thickens as a defense, irregular dark spots appear, wrinkles become more pronounced, and the complexion becomes uneven. This sun-induced aging (photoaging) requires a specific approach that goes beyond normal exfoliation. PEELING PHOTOAGING is formulated with a symphony of 8 natural acids, each with its optimal concentration and specific function. Like an orchestra, each instrument has its own role: mandelic acid (5%) works on dark spots, glycolic acid (3%) stimulates deep renewal, lactic acid (2%) hydrates while exfoliating, while the other 5 acids work synergistically to repair sun damage without attacking. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Brightening complex (mandelic 5% + citric 1.5%) - reduces sun spots and evens out skin tone\n\u003cbr\u003e Regenerating mix (glycolic 3% + lactic 2% + gluconolactone 1%) - accelerates renewal and compacts the texture\n \u003cbr\u003eGentle acids (malic 1% + tartaric 1% + lactobionic 0.3%) - smooth and illuminate while respecting sensitivity\n\u003cbr\u003e Professional gel that activates on the skin. Apply to a cleansed face, leave on for exactly 5 minutes, and rinse. A slight tingling sensation confirms the multi-level action. After rinsing, skin immediately appears fresher and smoother. Formulated with 93% natural ingredients. Dermatologically tested.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783113600,"sku":"SQ6790157","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingphotoaging.jpg?v=1756733413"},{"product_id":"my-glow","title":"MY MASK My Glow","description":"\u003cp\u003eTired and stressed skin loses the ability to reflect light evenly. The result? A dull, gray complexion that no foundation can truly correct. True radiance comes from within, when skin is energized and vital. MY GLOW is formulated with a unique botanical technology: mullein, a Mediterranean flower containing natural microcrystals capable of capturing and reflecting light. Like thousands of invisible micro-mirrors on the skin. Combined with stabilized vitamin C that awakens cellular energy and hyaluronic acid that instantly plumps, it creates a three-dimensional glow effect. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Mullein Phytoluminescent Complex - captures and reflects light, creating a natural glow from within.\n\u003cbr\u003e Highly concentrated stabilized vitamin C - energizes cells and evens out dull skin tone\n\u003cbr\u003e Small molecule hyaluronic acid - penetrates deeply to plump and smooth the texture\n \u003cbr\u003eA golden gel that melts into the skin. Apply, massage gently, leave on for 2-5 minutes while the active ingredients work, and rinse. Skin immediately appears radiant, like after a holiday. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783179136,"sku":"SQ7980371","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/my-glow.png?v=1777046563"},{"product_id":"peeling-depigmentic-macchie","title":"Depigmentic Peeling - spots","description":"\u003cp\u003e Dark spots aren't just a superficial blemish: they form in the deeper layers of the skin when melanin accumulates unevenly. Sun, hormones, age, and stress create these pigment concentrations that normal treatments struggle to reach. PEELING DEPIGMENTIN contains 25% mandelic acid, the highest concentration safe for home use. Mandelic acid has larger molecules than other acids: it penetrates slowly and deeply without burning the surface. Like an expert restorer removing the patina of time layer by layer, it reveals the even skin tone hidden beneath. 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Dermatologically tested.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783211904,"sku":"SQ9817331","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingdepigmenting.jpg?v=1756733417"},{"product_id":"ialu-xxl","title":"Ialu XXL BOOSTER EXTRA HYDRATION","description":"\u003cp\u003e Skin dehydration isn't just on the surface: it occurs at various levels of the skin. When water is lacking in the deeper layers, fine lines appear, the skin loses elasticity, and the face appears dull. 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Its formula combines active ingredients with sebum-regulating, purifying, and skin microbiota-protecting properties, giving skin a more balanced, clean, and radiant appearance.\u003c\/p\u003e\n\n\n\u003cp\u003e Dermatologically tested on sensitive skin.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783670656,"sku":"8051272830934","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Skin-glass-balance_b4065d49-27a7-4560-af97-fb6ddbc4c8ff.png?v=1776443029"},{"product_id":"always-prebiotic-lotion-serum","title":"ALWAYS PREBIOTIC lotion\/serum","description":"\u003cp\u003e ALWAYS PREBIOTIC is our transformative treatment for skin with changing needs. One product, two ways to use it: a balancing lotion in the morning, a hydrating serum in the evening. 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Formula with 96% naturally derived ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Tested on sensitive skin.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784227712,"sku":"SQ8361568","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Always-prebiotics.png?v=1770031492"},{"product_id":"magic-eye-siero-occhi-10-ml","title":"Magic Eye, eye serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eMAGIC EYE\u003c\/span\u003e \u003cspan\u003eis a transformative eye serum that works on three fronts: it drains morning puffiness, lightens dark circles, and smoothes fine lines. The magic lies in its versatility: just one product for every eye problem.\u003cbr\u003e\u003cbr\u003e Ideal for those who want a fresher, more relaxed and compact look, without weighing down the delicate area around the eyes.\u003cbr\u003e\u003cbr\u003e ✔ Vegan formula,\u003cbr\u003e ✔ Cruelty-free,\u003cbr\u003e ✔ Nickel tested.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784293248,"sku":"SQ2608741","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/magic-serum.png?v=1774970511"},{"product_id":"luminage-spf-50-crema-viso-antiaging-spf-50","title":"LUMINAGE SPF 50 - anti-aging face cream","description":"\u003cp\u003e80% of visible skin aging comes from the sun. It's not just wrinkles: dark spots, dull complexion, and uneven texture. Regular sunscreen blocks the rays but doesn't repair existing damage. You need an approach that simultaneously protects, heals, and prevents. LUMINAGE SPF 50 is formulated as an anti-aging treatment that protects. Marine algae (brown algae and sea lettuce) form a natural shield against UV rays and pollution while repairing existing damage. Stabilized vitamin C lightens existing spots, and three-dimensional hyaluronic acid hydrates every layer of the skin. It's like having an anti-blemish serum, anti-aging cream, and sunscreen in one.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Protective seaweed duo - biological shield against sun and smog, repairs photoaging damage\n\u003cbr\u003e Stabilized Vitamin C + E - lightens existing spots and prevents new ones\n\u003cbr\u003e Triple Hyaluronic Acid (large-medium-small) - hydrates surface, center and depth for plump skin\n \u003cbr\u003eVegetable squalane from sugar cane - maintains elasticity without greasing\u003c\/p\u003e\n\n\n\u003cp\u003e A rich yet elegant cream that leaves no white film. It melts into the skin, creating an invisible protective veil. Apply every morning to the face, neck, and décolleté. Reapply every 2 hours in case of direct exposure. Formulated with 93% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784326016,"sku":"SQ0547522-1","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/luminage-ok-def.png?v=1777303692"},{"product_id":"new-me-siero-microneedling-spicole-anti-aging","title":"New me \/ Microneedling serum","description":"\u003cp\u003e NEW ME is an innovative facial serum inspired by aesthetic medicine, but without needles or invasive procedures.  \u003cbr\u003eIts effectiveness is based on natural spicules, microstructures of marine origin similar to tiny hollow needles that delicately penetrate the superficial layers of the skin, stimulating microcirculation and promoting the absorption of collagen and hyaluronic acid.\u003cbr\u003e The result is a firmer, brighter and more relaxed complexion, with a refined texture and visibly renewed skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e ✔ Non-invasive “microneedling” effect\u003cbr\u003e ✔ Formula with highly effective biotechnological active ingredients\u003cbr\u003e ✔ Dermatologically tested\u003cbr\u003e ✔ Vegan \u0026amp; cruelty-free\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56751301624192,"sku":"8051272831047","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/new-me-1.png?v=1770114828"},{"product_id":"gift-card","title":"Gift card ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhen it's difficult to find the right Purophi product, a Gift Card is an essential and versatile solution. 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