{"title":"Sensitive skin","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"151\" data-end=\"170\"\u003eSensitive skin\u003c\/strong\u003e is a skin type that reacts easily to external and internal stimuli, for this reason  \u003cmeta charset=\"utf-8\"\u003eIt requires special care and a gentle routine, based on products with soothing, hydrating ingredients and free from fragrances and alcohol. Its delicate balance makes it essential to keep the skin barrier protected and well-hydrated, reducing reactions and restoring comfort and radiance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e Ideal treatments for sensitive skin should help restore the skin barrier, protecting it from external aggressions, soothe and calm irritation and redness, deeply hydrate without weighing it down, and avoid potentially irritating ingredients, such as synthetic fragrances and alcohol.\u003c\/p\u003e","products":[{"product_id":"cleansing-4","title":"NEW Cleansing 4","description":"\u003cp\u003e CLEANSING 4 is our multifunctional cleansing cream to simplify your routine without sacrificing effectiveness. Four actions in a single product: it cleanses the face, removes makeup, removes eye makeup without burning, and becomes a hydrating mask.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-gentle cleansing complex - removes makeup and impurities while respecting sensitive skin\n \u003cbr\u003eNourishing plant butters - keep skin supple during and after cleansing\n\u003cbr\u003e Gradual-release hydrating actives - deeply nourish when used as a mask\u003c\/p\u003e\n\n\n\u003cp\u003e Creamy texture that melts on contact with the skin.\n\u003cbr\u003e Ophthalmically tested: safe for even the most delicate eye area.\n\u003cbr\u003e Massage onto face and eyes, rinse with warm water. It transforms into a silky emulsion that removes makeup without rubbing, as well as SPF sunscreen. For an intensive mask effect: leave on for 5 minutes on cleansed skin. Ideal as the first step in a double cleansing routine with Muta Mousse, or alone for a thorough and gentle cleanse. The evolution of cleansing milk: richer, more nourishing, more versatile. Formula with 97% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780721536,"sku":"SQ0387430","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/cleansing-4.png?v=1770025595"},{"product_id":"retinolo-bakuchiol-2","title":"SUPERHERO Retinol + Bakuchiol 2%","description":"\u003cp\u003eAfter age 35, collagen production decreases by 1% each year. Wrinkles deepen, skin loses firmness, and the face appears less defined. Retinol is the most effective anti-aging ingredient, but it often proves too harsh. RETINOL + BAKUCHIOL is formulated to offer the benefits of retinol without causing the classic irritation. Bakuchiol is an Indian plant with the same regenerating effects as retinol, but more gentle. Together, they create a unique synergy: retinol works deeply while bakuchiol protects and soothes the surface.\n\u003cbr\u003e Contains:\n\u003cbr\u003e Encapsulated Retinol - stimulates the production of new collagen and reduces existing wrinkles\n\u003cbr\u003e Bakuchiol from Psoralea Corylifolia - the plant-based alternative to retinol that doubles the effectiveness without irritation\n\u003cbr\u003e Gradual release system - allows the skin to adapt gradually\n\u003cbr\u003e Silky texture that blends with any cream. The gradual protocol allows the skin to adjust: only twice a day for the first two weeks, then every evening. Upon awakening, skin appears renewed, smoother, and more radiant. Formula with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781376896,"sku":"SQ6854370","price":14.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/retinol-bakuchiol.png?v=1776761240"},{"product_id":"my-glow","title":"MY MASK My Glow","description":"\u003cp\u003eTired and stressed skin loses the ability to reflect light evenly. The result? A dull, gray complexion that no foundation can truly correct. True radiance comes from within, when skin is energized and vital. MY GLOW is formulated with a unique botanical technology: mullein, a Mediterranean flower containing natural microcrystals capable of capturing and reflecting light. Like thousands of invisible micro-mirrors on the skin. Combined with stabilized vitamin C that awakens cellular energy and hyaluronic acid that instantly plumps, it creates a three-dimensional glow effect. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Mullein Phytoluminescent Complex - captures and reflects light, creating a natural glow from within.\n\u003cbr\u003e Highly concentrated stabilized vitamin C - energizes cells and evens out dull skin tone\n\u003cbr\u003e Small molecule hyaluronic acid - penetrates deeply to plump and smooth the texture\n \u003cbr\u003eA golden gel that melts into the skin. Apply, massage gently, leave on for 2-5 minutes while the active ingredients work, and rinse. Skin immediately appears radiant, like after a holiday. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783179136,"sku":"SQ7980371","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/my-glow.png?v=1777046563"},{"product_id":"red-oil","title":"RED OIL - ANTI-AGING ELASTICIZING FACE OIL","description":"\u003cp\u003e Oxidative stress is the skin's invisible enemy: pollution, sun, and emotional stress create free radicals that damage cells 24\/7. Vitamin C alone is no longer enough. We need superior protection that acts as a complete cellular shield.\u003c\/p\u003e\n\n\n\u003cp\u003e RED OIL is an intensive-action regenerating and antioxidant facial oil, formulated with a synergy of high-performance natural active ingredients.\n \u003cbr\u003eAt the heart of the formula is Astaxanthin, one of the most powerful natural antioxidants in the world, capable of protecting the skin from free radicals and oxidative stress, counteracting loss of tone and premature aging.\n\u003cbr\u003e Its velvety texture is enriched with Sugar Cane Squalene, Argan Oil, Hazelnut Oil, Jojoba and Rice Bran, which deeply nourish, improve skin elasticity and give an immediate radiance.\n\u003cbr\u003e Vitamin E completes the formula with a protective and soothing effect.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Powerful antioxidant\n\u003cbr\u003e ✔ 100% pure and sustainable vegetable oils\n\u003cbr\u003e ✔ Vegan \u0026amp; cruelty-free\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783342976,"sku":"SQ8822471","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/red-2.png?v=1776762742"},{"product_id":"always-prebiotic-lotion-serum","title":"ALWAYS PREBIOTIC lotion\/serum","description":"\u003cp\u003e ALWAYS PREBIOTIC is our transformative treatment for skin with changing needs. One product, two ways to use it: a balancing lotion in the morning, a hydrating serum in the evening. The prebiotic formula nourishes the good bacteria that keep skin healthy, creating an environment conducive to natural balance.\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\u003cp\u003e Prebiotic inulin from organic chicory - nourishment for the protective microbiota that defends against irritation\u003cbr\u003e Niacinamide (vitamin B3) - normalizes the skin: calms sensitive areas, regulates shiny areas\u003cbr\u003e Double-dimensional hyaluronic acid - hydrates on the surface and in depth without weighing down\u003c\/p\u003e\n\n\u003cp\u003e Velvety fluid texture that adapts to use.\u003cbr\u003e AS A LOTION: with a cotton pad after cleansing to prepare and rebalance.  \u003cbr\u003eAS A SERUM: 3-4 drops before your cream for extra hydration. No rinsing required. Skin becomes stronger day after day: less reactive, more even, always comfortable. Ideal for skin in transition or with sensitivity and imperfections. Intelligent versatility: adapts to your changing skin. Formula with 96% naturally derived ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Tested on sensitive skin.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784227712,"sku":"SQ8361568","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Always-prebiotics.png?v=1770031492"},{"product_id":"magic-eye-siero-occhi-10-ml","title":"Magic Eye, eye serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eMAGIC EYE\u003c\/span\u003e \u003cspan\u003eis a transformative eye serum that works on three fronts: it drains morning puffiness, lightens dark circles, and smoothes fine lines. The magic lies in its versatility: just one product for every eye problem.\u003cbr\u003e\u003cbr\u003e Ideal for those who want a fresher, more relaxed and compact look, without weighing down the delicate area around the eyes.\u003cbr\u003e\u003cbr\u003e ✔ Vegan formula,\u003cbr\u003e ✔ Cruelty-free,\u003cbr\u003e ✔ Nickel tested.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784293248,"sku":"SQ2608741","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/magic-serum.png?v=1774970511"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/collections\/pelle-sensibile.png?v=1780388675","url":"https:\/\/purophi.live\/en\/collections\/pelle-sensibile.oembed","provider":"Purophi","version":"1.0","type":"link"}