{"title":"Dry skin","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"163\" data-start=\"148\"\u003eDry skin\u003c\/strong\u003e is characterized by a lack of hydration and natural lipids. It often appears dull, rough to the touch, and prone to flaking or tightness, especially after cleansing or in cold weather. This skin requires a nourishing and repairing routine that restores the hydrolipidic film and retains moisture within the tissues.\u003c\/p\u003e\n\n \u003cp data-end=\"1076\" data-start=\"793\"\u003eThe ideal treatments for dry skin must deeply nourish, repair and protect from external aggressors, improve elasticity and promote long-lasting hydration, using formulas rich in plant oils, natural butters and emollient active ingredients. \u003c\/p\u003e","products":[{"product_id":"cleansing-4","title":"NEW Cleansing 4","description":"\u003cp\u003e CLEANSING 4 is our multifunctional cleansing cream to simplify your routine without sacrificing effectiveness. Four actions in a single product: it cleanses the face, removes makeup, removes eye makeup without burning, and becomes a hydrating mask.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-gentle cleansing complex - removes makeup and impurities while respecting sensitive skin\n \u003cbr\u003eNourishing plant butters - keep skin supple during and after cleansing\n\u003cbr\u003e Gradual-release hydrating actives - deeply nourish when used as a mask\u003c\/p\u003e\n\n\n\u003cp\u003e Creamy texture that melts on contact with the skin.\n\u003cbr\u003e Ophthalmically tested: safe for even the most delicate eye area.\n\u003cbr\u003e Massage onto face and eyes, rinse with warm water. It transforms into a silky emulsion that removes makeup without rubbing, as well as SPF sunscreen. For an intensive mask effect: leave on for 5 minutes on cleansed skin. Ideal as the first step in a double cleansing routine with Muta Mousse, or alone for a thorough and gentle cleanse. The evolution of cleansing milk: richer, more nourishing, more versatile. Formula with 97% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780721536,"sku":"SQ0387430","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/cleansing-4.png?v=1770025595"},{"product_id":"retinolo-bakuchiol-2","title":"SUPERHERO Retinol + Bakuchiol 2%","description":"\u003cp\u003eAfter age 35, collagen production decreases by 1% each year. Wrinkles deepen, skin loses firmness, and the face appears less defined. Retinol is the most effective anti-aging ingredient, but it often proves too harsh. RETINOL + BAKUCHIOL is formulated to offer the benefits of retinol without causing the classic irritation. Bakuchiol is an Indian plant with the same regenerating effects as retinol, but more gentle. Together, they create a unique synergy: retinol works deeply while bakuchiol protects and soothes the surface.\n\u003cbr\u003e Contains:\n\u003cbr\u003e Encapsulated Retinol - stimulates the production of new collagen and reduces existing wrinkles\n\u003cbr\u003e Bakuchiol from Psoralea Corylifolia - the plant-based alternative to retinol that doubles the effectiveness without irritation\n\u003cbr\u003e Gradual release system - allows the skin to adapt gradually\n\u003cbr\u003e Silky texture that blends with any cream. The gradual protocol allows the skin to adjust: only twice a day for the first two weeks, then every evening. Upon awakening, skin appears renewed, smoother, and more radiant. Formula with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781376896,"sku":"SQ6854370","price":14.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/retinol-bakuchiol.png?v=1776761240"},{"product_id":"peeling-impure-acne","title":"Peeling Impure - acne","description":"\u003cp\u003eAcne-prone skin accumulates dead skin cells five times faster than normal skin. This creates a plug that traps sebum and bacteria in the pores, causing blackheads, pimples, and inflammation. Daily cleansers aren't enough to unclog deep pores.\n\u003cbr\u003e IMPURE ACNE PEEL is formulated to completely renew blemish-prone skin, using select acids that gently dissolve the bonds between accumulated dead cells. Unlike products with granules that can irritate acne lesions, this peel works by affinity: it dissolves only what needs to be removed, respecting healthy skin.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Purifying acid complex - dissolves dead skin cells and sebum that clog pores\n\u003cbr\u003e Natural soothing extracts - calm redness and prevent irritation during exfoliation\n\u003cbr\u003e Active plant antibacterial ingredients - create an environment unfavorable to bacterial proliferation\u003c\/p\u003e\n\n\n \u003cp\u003eA clear gel that activates on the skin. Apply to a clean face, leave on for 5-10 minutes, and rinse. You may feel a slight tingling sensation while applying. After rinsing, skin immediately appears smoother, cleaner, and more radiant. Formulated with 93% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782720384,"sku":"SQ1326306","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingimpure.jpg?v=1756733392"},{"product_id":"peeling-turn-over-tono-e-rigenerazione-cutanea","title":"Peeling Turn Over - skin tone and regeneration","description":"\u003cp\u003e Natural skin renewal slows with age: from 28 days at age 20 to 45-50 days after age 40. This accumulation of dead cells makes the complexion dull, accentuates wrinkles, and creates a barrier that prevents treatments from penetrating effectively. PEELING TURN-OVER is formulated to accelerate the natural renewal of all skin types, using a complex of calibrated fruit acids that gradually dissolve the bonds between old cells. Like a gentle eraser that erases dullness, it reveals the new, radiant skin beneath. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Mix of alpha-hydroxy acids from Mediterranean fruit - stimulate cell turnover and even out skin tone\n \u003cbr\u003eGentle, time-released acids - renew without irritating even sensitive skin\n\u003cbr\u003e Post-exfoliation regenerating complex - supports the skin during renewal\n\u003cbr\u003e A clear gel that transforms into an active veil. Apply to clean skin, leave on for 5-10 minutes, and rinse. A slight tingling sensation signals the renewing action. After rinsing, skin immediately appears fresher, smoother, and more radiant. Formulated with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783015296,"sku":"SQ4873074","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingturnover.jpg?v=1770118013"},{"product_id":"peeling-photoaging-anti-aging","title":"Peeling Photoaging - anti-aging","description":"\u003cp\u003eSun exposure accumulates invisible damage for years: the skin thickens as a defense, irregular dark spots appear, wrinkles become more pronounced, and the complexion becomes uneven. This sun-induced aging (photoaging) requires a specific approach that goes beyond normal exfoliation. PEELING PHOTOAGING is formulated with a symphony of 8 natural acids, each with its optimal concentration and specific function. Like an orchestra, each instrument has its own role: mandelic acid (5%) works on dark spots, glycolic acid (3%) stimulates deep renewal, lactic acid (2%) hydrates while exfoliating, while the other 5 acids work synergistically to repair sun damage without attacking. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Brightening complex (mandelic 5% + citric 1.5%) - reduces sun spots and evens out skin tone\n\u003cbr\u003e Regenerating mix (glycolic 3% + lactic 2% + gluconolactone 1%) - accelerates renewal and compacts the texture\n \u003cbr\u003eGentle acids (malic 1% + tartaric 1% + lactobionic 0.3%) - smooth and illuminate while respecting sensitivity\n\u003cbr\u003e Professional gel that activates on the skin. Apply to a cleansed face, leave on for exactly 5 minutes, and rinse. A slight tingling sensation confirms the multi-level action. After rinsing, skin immediately appears fresher and smoother. Formulated with 93% natural ingredients. Dermatologically tested.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783113600,"sku":"SQ6790157","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingphotoaging.jpg?v=1756733413"},{"product_id":"my-glow","title":"MY MASK My Glow","description":"\u003cp\u003eTired and stressed skin loses the ability to reflect light evenly. The result? A dull, gray complexion that no foundation can truly correct. True radiance comes from within, when skin is energized and vital. MY GLOW is formulated with a unique botanical technology: mullein, a Mediterranean flower containing natural microcrystals capable of capturing and reflecting light. Like thousands of invisible micro-mirrors on the skin. Combined with stabilized vitamin C that awakens cellular energy and hyaluronic acid that instantly plumps, it creates a three-dimensional glow effect. Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Mullein Phytoluminescent Complex - captures and reflects light, creating a natural glow from within.\n\u003cbr\u003e Highly concentrated stabilized vitamin C - energizes cells and evens out dull skin tone\n\u003cbr\u003e Small molecule hyaluronic acid - penetrates deeply to plump and smooth the texture\n \u003cbr\u003eA golden gel that melts into the skin. Apply, massage gently, leave on for 2-5 minutes while the active ingredients work, and rinse. Skin immediately appears radiant, like after a holiday. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783179136,"sku":"SQ7980371","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/my-glow.png?v=1777046563"},{"product_id":"peeling-depigmentic-macchie","title":"Depigmentic Peeling - spots","description":"\u003cp\u003e Dark spots aren't just a superficial blemish: they form in the deeper layers of the skin when melanin accumulates unevenly. Sun, hormones, age, and stress create these pigment concentrations that normal treatments struggle to reach. PEELING DEPIGMENTIN contains 25% mandelic acid, the highest concentration safe for home use. Mandelic acid has larger molecules than other acids: it penetrates slowly and deeply without burning the surface. Like an expert restorer removing the patina of time layer by layer, it reveals the even skin tone hidden beneath. Niacinamide and licorice complete the action by blocking the formation of new spots. Contains:\u003c\/p\u003e\n\n\n \u003cp\u003eMandelic acid 25% from bitter almonds - progressively dissolves melanin deposits and renews the skin\n\u003cbr\u003e Niacinamide (vitamin B3) - blocks pigment transfer and prevents new spots\n\u003cbr\u003e Organic Licorice Extract - Naturally brightens and soothes skin during treatment.\n\u003cbr\u003e *Highly concentrated professional gel. A gradual protocol is essential: start with 3-5 minutes, increasing only as the skin adapts. An intense tingling sensation confirms the deep action. After rinsing, skin immediately appears clearer and smoother. Formulated with 91% natural ingredients. Dermatologically tested.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783211904,"sku":"SQ9817331","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/peelingdepigmenting.jpg?v=1756733417"},{"product_id":"red-oil","title":"RED OIL - ANTI-AGING ELASTICIZING FACE OIL","description":"\u003cp\u003e Oxidative stress is the skin's invisible enemy: pollution, sun, and emotional stress create free radicals that damage cells 24\/7. Vitamin C alone is no longer enough. We need superior protection that acts as a complete cellular shield.\u003c\/p\u003e\n\n\n\u003cp\u003e RED OIL is an intensive-action regenerating and antioxidant facial oil, formulated with a synergy of high-performance natural active ingredients.\n \u003cbr\u003eAt the heart of the formula is Astaxanthin, one of the most powerful natural antioxidants in the world, capable of protecting the skin from free radicals and oxidative stress, counteracting loss of tone and premature aging.\n\u003cbr\u003e Its velvety texture is enriched with Sugar Cane Squalene, Argan Oil, Hazelnut Oil, Jojoba and Rice Bran, which deeply nourish, improve skin elasticity and give an immediate radiance.\n\u003cbr\u003e Vitamin E completes the formula with a protective and soothing effect.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Powerful antioxidant\n\u003cbr\u003e ✔ 100% pure and sustainable vegetable oils\n\u003cbr\u003e ✔ Vegan \u0026amp; cruelty-free\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783342976,"sku":"SQ8822471","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/red-2.png?v=1776762742"},{"product_id":"frozen-eye-users-roll-on-contorno-occhi","title":"FROZEN EYE SERUM ROLL-ON","description":"\u003cp\u003e The eye area ages five times faster than the rest of the face: extremely thin skin, 10,000 blinks a day, and no protective sebaceous glands. The result? Puffiness in the morning, dark circles under the eyes, and deepening wrinkles. Targeted, powerful action is needed that works on all fronts.\u003c\/p\u003e\n\n\n \u003cp\u003eFROZEN EYE is a fluid serum with a concentration of next-generation peptides that relax micro-muscle contractions (for a natural tightening effect) and draining active ingredients that eliminate stagnant fluids. The special roll-on applicator with a steel ball allows the active ingredients to penetrate deeper for rapid and effective results.\n\u003cbr\u003e It activates microcirculation, drains excess fluids, lightens dark circles and smoothes wrinkles: the gaze appears fresher, more rested and smoother.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490783637888,"sku":"8051272830927","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/frozen-eye-1.png?v=1776712176"},{"product_id":"always-prebiotic-lotion-serum","title":"ALWAYS PREBIOTIC lotion\/serum","description":"\u003cp\u003e ALWAYS PREBIOTIC is our transformative treatment for skin with changing needs. One product, two ways to use it: a balancing lotion in the morning, a hydrating serum in the evening. The prebiotic formula nourishes the good bacteria that keep skin healthy, creating an environment conducive to natural balance.\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\u003cp\u003e Prebiotic inulin from organic chicory - nourishment for the protective microbiota that defends against irritation\u003cbr\u003e Niacinamide (vitamin B3) - normalizes the skin: calms sensitive areas, regulates shiny areas\u003cbr\u003e Double-dimensional hyaluronic acid - hydrates on the surface and in depth without weighing down\u003c\/p\u003e\n\n\u003cp\u003e Velvety fluid texture that adapts to use.\u003cbr\u003e AS A LOTION: with a cotton pad after cleansing to prepare and rebalance.  \u003cbr\u003eAS A SERUM: 3-4 drops before your cream for extra hydration. No rinsing required. Skin becomes stronger day after day: less reactive, more even, always comfortable. Ideal for skin in transition or with sensitivity and imperfections. Intelligent versatility: adapts to your changing skin. Formula with 96% naturally derived ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Tested on sensitive skin.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784227712,"sku":"SQ8361568","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Always-prebiotics.png?v=1770031492"},{"product_id":"magic-eye-siero-occhi-10-ml","title":"Magic Eye, eye serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eMAGIC EYE\u003c\/span\u003e \u003cspan\u003eis a transformative eye serum that works on three fronts: it drains morning puffiness, lightens dark circles, and smoothes fine lines. The magic lies in its versatility: just one product for every eye problem.\u003cbr\u003e\u003cbr\u003e Ideal for those who want a fresher, more relaxed and compact look, without weighing down the delicate area around the eyes.\u003cbr\u003e\u003cbr\u003e ✔ Vegan formula,\u003cbr\u003e ✔ Cruelty-free,\u003cbr\u003e ✔ Nickel tested.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490784293248,"sku":"SQ2608741","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/magic-serum.png?v=1774970511"},{"product_id":"new-me-siero-microneedling-spicole-anti-aging","title":"New me \/ Microneedling serum","description":"\u003cp\u003e NEW ME is an innovative facial serum inspired by aesthetic medicine, but without needles or invasive procedures.  \u003cbr\u003eIts effectiveness is based on natural spicules, microstructures of marine origin similar to tiny hollow needles that delicately penetrate the superficial layers of the skin, stimulating microcirculation and promoting the absorption of collagen and hyaluronic acid.\u003cbr\u003e The result is a firmer, brighter and more relaxed complexion, with a refined texture and visibly renewed skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e ✔ Non-invasive “microneedling” effect\u003cbr\u003e ✔ Formula with highly effective biotechnological active ingredients\u003cbr\u003e ✔ Dermatologically tested\u003cbr\u003e ✔ Vegan \u0026amp; cruelty-free\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56751301624192,"sku":"8051272831047","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/new-me-1.png?v=1770114828"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/collections\/pelle-secca.png?v=1780389261","url":"https:\/\/purophi.live\/en\/collections\/pelle-secca.oembed?page=2","provider":"Purophi","version":"1.0","type":"link"}