{"title":"Cleansing","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCleansing\u003c\/strong\u003e is the starting point of any conscious skincare routine.\u003cbr\u003e Purophi uses gentle plant-based surfactants and biotechnological active ingredients to deeply purify the skin without altering its hydrolipidic film. The pleasantly silky texture cleanses and regenerates, eliminating environmental impurities and traces of makeup, while preparing the skin for subsequent treatments.\u003c\/p\u003e","products":[{"product_id":"cleansing-4","title":"NEW Cleansing 4","description":"\u003cp\u003e CLEANSING 4 is our multifunctional cleansing cream to simplify your routine without sacrificing effectiveness. Four actions in a single product: it cleanses the face, removes makeup, removes eye makeup without burning, and becomes a hydrating mask.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-gentle cleansing complex - removes makeup and impurities while respecting sensitive skin\n \u003cbr\u003eNourishing plant butters - keep skin supple during and after cleansing\n\u003cbr\u003e Gradual-release hydrating actives - deeply nourish when used as a mask\u003c\/p\u003e\n\n\n\u003cp\u003e Creamy texture that melts on contact with the skin.\n\u003cbr\u003e Ophthalmically tested: safe for even the most delicate eye area.\n\u003cbr\u003e Massage onto face and eyes, rinse with warm water. It transforms into a silky emulsion that removes makeup without rubbing, as well as SPF sunscreen. For an intensive mask effect: leave on for 5 minutes on cleansed skin. Ideal as the first step in a double cleansing routine with Muta Mousse, or alone for a thorough and gentle cleanse. The evolution of cleansing milk: richer, more nourishing, more versatile. Formula with 97% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780721536,"sku":"SQ0387430","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/cleansing-4.png?v=1770025595"},{"product_id":"muta-mousse","title":"Muta Mousse","description":"\u003cp\u003eMUTA MOUSSE is our universal cleansing mousse that purifies and soothes in a single step. A formula that adapts to every need: purifying for combination skin, calming for sensitive skin.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Azulene from chamomile - soothing and rebalancing action with a characteristic blue color\n\u003cbr\u003e Gentle plant-based surfactants - effective cleaning without drying out\n\u003cbr\u003e Moisturizing complex - keeps skin soft after rinsing\u003c\/p\u003e\n\n\n\u003cp\u003e A soft texture that transforms into a creamy cloud. A delicious pear and magnolia scent, hypoallergenic.\n\u003cbr\u003e Massage a small amount onto a damp face using circular motions. It rinses easily, leaving skin clean but comfortable, never dry. Ideal for all skin types: it removes impurities from combination skin and respects the sensitivity of reactive skin.\n\u003cbr\u003e A single product for the whole family. Formulated with 96% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490780819840,"sku":"SQ7281655","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/muta-mousse-1.png?v=1770125689"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/collections\/detersione.jpg?v=1763656345","url":"https:\/\/purophi.live\/en\/collections\/detersione.oembed","provider":"Purophi","version":"1.0","type":"link"}